5 thoughts on “What about online mouth marketing and what should I do?”
Kay
Word of mouth marketing is a good evaluation of the products and services they need for consumers to provide their products and services for consumers when investigating market demand. Products, establishing brands, and finally achieving the purpose of selling products and providing services. Oshly to do online word -of -mouth marketing?
. Search engine: Baidu 360 Sogou God horse search engine optimization is still the focus of word -of -mouth optimization work. Consider Google, Yahoo, etc. To carry out word -of -mouth communication for the brand, it is easier to combine SEO's word -of -mouth optimization. After one month of promotion, the new brand can achieve a perfect network word of mouth.
. Mobile client: Today's headline information
The popularity of mobile Internet, people are used to watching information on mobile phones. Today's headline and a little information are relatively high usage. Taking today's headlines as an example, word of mouth optimization combines brands for positive communication, in addition to publishing articles, you can also promote Q
1. Screening high -flow keywords that consumers often searches The purpose of choosing high flow words to increase the positive information exposure of the brand. Optimization of search results is an important link in searching for brand exposure in search and marketing, so that consumers can know Brand or products, drainage for their products, and increase the amount of brand and product retrieval. The network word of mouth 2. Through the analysis of search words, write pain points copy to analyze the psychology of consumers when searching for high traffic keywords. The positioning of consumers who searched this keyword; what is the purpose of consumers; what do consumers want to see? Write copywriting according to the above issues, and implant the characteristics of brand characteristics and product advantages into text. 3. Select the right third -party platform to publish copywriting information with representative and leading consumers The choice platform is also very important for the entire optimization link. High platforms, the platforms of Baidu, such as Baidu Encyclopedia, Baidu Know, Baidu experience, etc., other platforms can choose Sohu, Netease and other self -media platforms. The choice of issuing accounts must be biased towards an authoritative account or an account related to the brand industry, which can increase the credibility of the publishing information. 4. Through Baidu Encyclopedia and vertical industry evaluation agencies, the brand credibility is enhanced, and the conversion rate is enhanced authoritative evaluation agencies and higher weight science websites When optimizing, try to make these institutional websites have your brand information or product information. 5, ranking maintenance, to ensure that the information occupies Baidu Home for a long time The process of brand word optimization requires at least one to one and a half years to maintain, because the website ranking is uncertain, so even if you enter the entering The keywords on the homepage will also have the risk of decline. You must check the ranking of keywords at any time, and find that the ranking declines and optimizes it in time.
1. Word of mouth and word -of -mouth dissemination of the information economy has spawned new marketing methods. In the face of complicated information, consumers often rely more on their required information in the face of complicated information. In order to cater to this urgent desire for consumers, online word -of -mouth marketing has emerged and follows the trend. It becomes favored by enterprises and consumers in one fell swoop. So what is reputation? What is word of mouth spread? What kind of inherent relationships are there between the two? The author believes that word of mouth refers to people's verbal praise, which refers to everyone's discussion and the passage of the masses; on the other hand, it refers to the oral familiar words in the society. It comes from the understanding of the masses' consensus and preaching at the grassroots level. The so -called "word -of -mouth communication" refers to a non -commercial communicator and recipient with perceptual information about a product, brand, service, organization, consumption concept and attitude, and informal interpersonal communication of lifestyle. Psychological studies have shown that there are four factors that affect consumers' purchase of decisions and attitudes: one is the influence of family and friends; the other is the direct experience of consumers; the third is the influence of mass media transmission; the fourth is the company's enterprise Marketing activities. Obviously, word of mouth often plays a vital role. For products and services that have not been contacted, many consumers will first ask the opinions of relatives, friends, colleagues and girlfriends around them. Therefore, whether it has a good reputation determines whether the product is possibly purchased, especially today when the Internet is developed, the influence of word of mouth is getting greater. Second, word -of -mouth marketing and online word -of -mouth marketing, what is word -of -mouth marketing and online word -of -mouth marketing? In terms of marketing, word -of -mouth marketing refers to the transmission of a certain product, service, brand, organization, seller, and can make people think that the above objects are reminiscent Any organization or personal information, so that the recommended person to obtain information consultation, attitude change, and even affect the two -way interactive marketing communication behavior of its purchase behavior and purchase decision -making. Popularly speaking, word -of -mouth marketing is a marketing method that transmits products or corporate related information to their own family, friends, etc. through the way consumers pass through the way, thereby prompting them to form a marketing method of buying decisions or changing purchase decisions. The online word -of -mouth marketing is based on the Internet technology. The functions of the Internet use the word of mouth of consumers through the way of speaking by consumers. In terms of word -of -mouth information such as text, language, pictures, videos and other expression, to achieve the role of word -of -mouth marketing for enterprises. In layman's terms, consumers or netizens via the network (community, forum, blog, Weibo, album, video sharing, etc.) channels to discuss related discussions on brands, products and services, and multi -related media information content. Share to achieve corporate marketing functions. Third, the operating skills of word -of -mouth marketing, as the saying goes: Good word of mouth will cause 8 sales, and bad reputation will lose 25 customers. No doubt, whether it is an enterprise or an individual, it should establish a good reputation. However, how should enterprises do word -of -mouth marketing and how to maximize the effect of word -of -mouth marketing, obviously need to take corresponding steps and methods. The three steps of the three major Falun Falun reputation marketing are: moving -value -return word -of -mouth marketing to achieve effective goals, first of all, to use good products to impress the first batch Implement; second, when the first batch of consumers will have the body and feel, there is the corresponding value of maintaining products and services, so that the group of word -of -mouth communicationers will continue to expand. In value, it is possible to spontaneously tell the people around him; in the end, after consumers obtain product information through media or word of mouth and generate purchase behavior, consumers must also allow consumers to get the same return with their information. The four major magicms of word-of-mouth marketing are: 1-Before launching the product, it should be interesting, because no one is willing to talk about boring companies, products, services, advertising or brands. 2- Let customers be satisfied and happy, because satisfying customers are the best advertisers. 3-Enterprises that do honesty are easy to get the trust and respect of consumers. 4-The information of word-of-mouth communication should be concise and properly help. Combat skills: First, in word -of -mouth marketing, the product must be selected correctly, and the corresponding population must be used. Real combat shows that not all products and services are suitable for word -of -mouth marketing. From the perspective of types, according to authoritative data, the topics of people's main discussions include: clothing, shoes and hats (53.4%), daily department stores (46.7%), home appliances (39.2%), food/drink (37.1%). Second, in the process of word -of -mouth marketing, companies should guide customers to conduct experiential consumption. The experience brought by experiential consumption is deep and unforgettable. Because customers often do not need to pay in the early stage of experience, more people often have participation. After the customer experiences the product and service, it will have a good reputation. On the one hand, it has contributed to its own purchase, and on the other hand, it also spreads good reputation to further attract new consumer groups. Third, in word -of -mouth marketing, learn to use brands for borrowing recommendations. Fourth, in word -of -mouth marketing, brand stories and public relations events should be allowed. Fifth, in word -of -mouth marketing, details determine success or failure. Do not ignore every detail. As the land of word -of -mouth marketing, the network must be more and more concerned, and its role will be increasingly important.
With the continuous evolution and development of the Internet, the focus of online marketing has gradually shifted from portal advertising, search ads to online word -of -mouth marketing, prompting online word -of -mouth marketing to attract more and more attention from more and more companies. Due to the high speed and interaction of information spread in the Internet era, this allows the distribution of word -of -mouth marketing to be infinitely magnified. Of course, this energy may be positive or negative. In the Internet era, positive word -of -mouth marketing may become a booster for corporate development, and negative word -of -mouth can be severely hit by the company.
So why do you conduct online word -of -mouth marketing for enterprises? The following suggestions for Marketing Consultants of Pony Scholars:
1. From the product itself Itdramid, word of mouth is the ultimate goal of enterprise brand building, while marketing is to achieve this goal of achieving this goal the wrist of. To do well in word of mouth marketing, enterprises must start from the enterprise and product itself. First of all, the analysis of products and enterprises should be analyzed for market positioning. It mainly starts from the aspects of product attributes, advantages, positioning, and characteristics, and combines the issues that consumers care about. The content should be based on the company's brand, service, product attributes and other information.
2. Optimized word -of -mouth content elements Copic reputation is the brand impression left by the company to online consumers. It is reflected in the Internet that users use the Internet to search for information about a brand and product information. , Description of the enterprise. This description is based on third parties, which has a great reference effect on consumers when purchasing products.
Therefore, Pony knows that companies should pay more attention to the elements of word -of -mouth optimization content when doing word -of -mouth marketing, such as keyword matching, keyword density, keywords and brand words text of the content of the content of the content. And the location, size, content and readability of the structure, size, content of the entire content. The content of word -of -mouth content is in place to be successfully displayed in front of the user, otherwise the stone sinks the sea.
3, the choice of communication channels is very important The choice of communication channels should be determined according to the user group characteristics of product targets to meet the needs of target consumer groups and increase marketing pertinence. In addition to traditional media and online media, one of the most influential and most suitable channels for word -of -mouth marketing is the Q
The fundamental purpose of any company to do word -of -mouth marketing is to make more users interested in corporate websites, and to enhance the brand image, promote sales, increase customer relationships, reduce customer service costs through access to the content of corporate websites and use the website services Wait. Word of mouth marketing does have great advantages compared to traditional propaganda. So, how can we make good reputation marketing? 1. Make products and services well: Excessive products and services are the cornerstone of reputation. When products and services exceed the expectations of customers, they will generate good reputation; The products and services do not reach the expectations of customers, and the bad mouth is generated. 2. Unexpected surprises to customers: In the case of products and services, unexpected surprises to customers have stories with customers. 3. Good at using the Internet: The speed and information flow of the Internet are obvious to all, which can spread word -of -mouth information faster, and the potential consumers covered were wider. This monument can be announced widely, but the real precious is the reputation of the people. Word of mouth marketing is a more ancient way of advertising. Today, consumers trust third parties, not brands. Passing the correct message to influential people is a new way of marketing. The gold cups and silver cups are not as good as ordinary people. In the Internet era, people's exchanges and contact are more extensive. Good reputation can accelerate the sales and profitability of enterprises. Think about whether we often buy a certain product because of the recommendation of the people around us? Word of mouth marketing is a trend of enterprise development, which is very important to enterprises. The specific aspects: Baidu know, post bar, forum, Tianya Q
Word of mouth marketing is a good evaluation of the products and services they need for consumers to provide their products and services for consumers when investigating market demand. Products, establishing brands, and finally achieving the purpose of selling products and providing services.
Oshly to do online word -of -mouth marketing?
. Search engine: Baidu 360 Sogou God horse
search engine optimization is still the focus of word -of -mouth optimization work. Consider Google, Yahoo, etc. To carry out word -of -mouth communication for the brand, it is easier to combine SEO's word -of -mouth optimization. After one month of promotion, the new brand can achieve a perfect network word of mouth.
. Mobile client: Today's headline information
The popularity of mobile Internet, people are used to watching information on mobile phones. Today's headline and a little information are relatively high usage. Taking today's headlines as an example, word of mouth optimization combines brands for positive communication, in addition to publishing articles, you can also promote Q
1. Screening high -flow keywords that consumers often searches
The purpose of choosing high flow words to increase the positive information exposure of the brand. Optimization of search results is an important link in searching for brand exposure in search and marketing, so that consumers can know Brand or products, drainage for their products, and increase the amount of brand and product retrieval.
The network word of mouth
2. Through the analysis of search words, write pain points copy
to analyze the psychology of consumers when searching for high traffic keywords. The positioning of consumers who searched this keyword; what is the purpose of consumers; what do consumers want to see? Write copywriting according to the above issues, and implant the characteristics of brand characteristics and product advantages into text.
3. Select the right third -party platform to publish copywriting information with representative and leading consumers
The choice platform is also very important for the entire optimization link. High platforms, the platforms of Baidu, such as Baidu Encyclopedia, Baidu Know, Baidu experience, etc., other platforms can choose Sohu, Netease and other self -media platforms. The choice of issuing accounts must be biased towards an authoritative account or an account related to the brand industry, which can increase the credibility of the publishing information.
4. Through Baidu Encyclopedia and vertical industry evaluation agencies, the brand credibility is enhanced, and the conversion rate is enhanced
authoritative evaluation agencies and higher weight science websites When optimizing, try to make these institutional websites have your brand information or product information.
5, ranking maintenance, to ensure that the information occupies Baidu Home for a long time
The process of brand word optimization requires at least one to one and a half years to maintain, because the website ranking is uncertain, so even if you enter the entering The keywords on the homepage will also have the risk of decline. You must check the ranking of keywords at any time, and find that the ranking declines and optimizes it in time.
1. Word of mouth and word -of -mouth dissemination of the information economy has spawned new marketing methods. In the face of complicated information, consumers often rely more on their required information in the face of complicated information. In order to cater to this urgent desire for consumers, online word -of -mouth marketing has emerged and follows the trend. It becomes favored by enterprises and consumers in one fell swoop. So what is reputation? What is word of mouth spread? What kind of inherent relationships are there between the two? The author believes that word of mouth refers to people's verbal praise, which refers to everyone's discussion and the passage of the masses; on the other hand, it refers to the oral familiar words in the society. It comes from the understanding of the masses' consensus and preaching at the grassroots level. The so -called "word -of -mouth communication" refers to a non -commercial communicator and recipient with perceptual information about a product, brand, service, organization, consumption concept and attitude, and informal interpersonal communication of lifestyle. Psychological studies have shown that there are four factors that affect consumers' purchase of decisions and attitudes: one is the influence of family and friends; the other is the direct experience of consumers; the third is the influence of mass media transmission; the fourth is the company's enterprise Marketing activities. Obviously, word of mouth often plays a vital role. For products and services that have not been contacted, many consumers will first ask the opinions of relatives, friends, colleagues and girlfriends around them. Therefore, whether it has a good reputation determines whether the product is possibly purchased, especially today when the Internet is developed, the influence of word of mouth is getting greater. Second, word -of -mouth marketing and online word -of -mouth marketing, what is word -of -mouth marketing and online word -of -mouth marketing? In terms of marketing, word -of -mouth marketing refers to the transmission of a certain product, service, brand, organization, seller, and can make people think that the above objects are reminiscent Any organization or personal information, so that the recommended person to obtain information consultation, attitude change, and even affect the two -way interactive marketing communication behavior of its purchase behavior and purchase decision -making. Popularly speaking, word -of -mouth marketing is a marketing method that transmits products or corporate related information to their own family, friends, etc. through the way consumers pass through the way, thereby prompting them to form a marketing method of buying decisions or changing purchase decisions. The online word -of -mouth marketing is based on the Internet technology. The functions of the Internet use the word of mouth of consumers through the way of speaking by consumers. In terms of word -of -mouth information such as text, language, pictures, videos and other expression, to achieve the role of word -of -mouth marketing for enterprises. In layman's terms, consumers or netizens via the network (community, forum, blog, Weibo, album, video sharing, etc.) channels to discuss related discussions on brands, products and services, and multi -related media information content. Share to achieve corporate marketing functions. Third, the operating skills of word -of -mouth marketing, as the saying goes: Good word of mouth will cause 8 sales, and bad reputation will lose 25 customers. No doubt, whether it is an enterprise or an individual, it should establish a good reputation. However, how should enterprises do word -of -mouth marketing and how to maximize the effect of word -of -mouth marketing, obviously need to take corresponding steps and methods. The three steps of the three major Falun Falun reputation marketing are: moving -value -return word -of -mouth marketing to achieve effective goals, first of all, to use good products to impress the first batch Implement; second, when the first batch of consumers will have the body and feel, there is the corresponding value of maintaining products and services, so that the group of word -of -mouth communicationers will continue to expand. In value, it is possible to spontaneously tell the people around him; in the end, after consumers obtain product information through media or word of mouth and generate purchase behavior, consumers must also allow consumers to get the same return with their information. The four major magicms of word-of-mouth marketing are: 1-Before launching the product, it should be interesting, because no one is willing to talk about boring companies, products, services, advertising or brands. 2- Let customers be satisfied and happy, because satisfying customers are the best advertisers. 3-Enterprises that do honesty are easy to get the trust and respect of consumers. 4-The information of word-of-mouth communication should be concise and properly help. Combat skills: First, in word -of -mouth marketing, the product must be selected correctly, and the corresponding population must be used. Real combat shows that not all products and services are suitable for word -of -mouth marketing. From the perspective of types, according to authoritative data, the topics of people's main discussions include: clothing, shoes and hats (53.4%), daily department stores (46.7%), home appliances (39.2%), food/drink (37.1%). Second, in the process of word -of -mouth marketing, companies should guide customers to conduct experiential consumption. The experience brought by experiential consumption is deep and unforgettable. Because customers often do not need to pay in the early stage of experience, more people often have participation. After the customer experiences the product and service, it will have a good reputation. On the one hand, it has contributed to its own purchase, and on the other hand, it also spreads good reputation to further attract new consumer groups. Third, in word -of -mouth marketing, learn to use brands for borrowing recommendations. Fourth, in word -of -mouth marketing, brand stories and public relations events should be allowed. Fifth, in word -of -mouth marketing, details determine success or failure. Do not ignore every detail. As the land of word -of -mouth marketing, the network must be more and more concerned, and its role will be increasingly important.
With the continuous evolution and development of the Internet, the focus of online marketing has gradually shifted from portal advertising, search ads to online word -of -mouth marketing, prompting online word -of -mouth marketing to attract more and more attention from more and more companies. Due to the high speed and interaction of information spread in the Internet era, this allows the distribution of word -of -mouth marketing to be infinitely magnified. Of course, this energy may be positive or negative. In the Internet era, positive word -of -mouth marketing may become a booster for corporate development, and negative word -of -mouth can be severely hit by the company.
So why do you conduct online word -of -mouth marketing for enterprises? The following suggestions for Marketing Consultants of Pony Scholars:
1. From the product itself
Itdramid, word of mouth is the ultimate goal of enterprise brand building, while marketing is to achieve this goal of achieving this goal the wrist of. To do well in word of mouth marketing, enterprises must start from the enterprise and product itself. First of all, the analysis of products and enterprises should be analyzed for market positioning. It mainly starts from the aspects of product attributes, advantages, positioning, and characteristics, and combines the issues that consumers care about. The content should be based on the company's brand, service, product attributes and other information.
2. Optimized word -of -mouth content elements
Copic reputation is the brand impression left by the company to online consumers. It is reflected in the Internet that users use the Internet to search for information about a brand and product information. , Description of the enterprise. This description is based on third parties, which has a great reference effect on consumers when purchasing products.
Therefore, Pony knows that companies should pay more attention to the elements of word -of -mouth optimization content when doing word -of -mouth marketing, such as keyword matching, keyword density, keywords and brand words text of the content of the content of the content. And the location, size, content and readability of the structure, size, content of the entire content. The content of word -of -mouth content is in place to be successfully displayed in front of the user, otherwise the stone sinks the sea.
3, the choice of communication channels is very important
The choice of communication channels should be determined according to the user group characteristics of product targets to meet the needs of target consumer groups and increase marketing pertinence. In addition to traditional media and online media, one of the most influential and most suitable channels for word -of -mouth marketing is the Q
The fundamental purpose of any company to do word -of -mouth marketing is to make more users interested in corporate websites, and to enhance the brand image, promote sales, increase customer relationships, reduce customer service costs through access to the content of corporate websites and use the website services Wait. Word of mouth marketing does have great advantages compared to traditional propaganda. So, how can we make good reputation marketing?
1. Make products and services well: Excessive products and services are the cornerstone of reputation. When products and services exceed the expectations of customers, they will generate good reputation; The products and services do not reach the expectations of customers, and the bad mouth is generated.
2. Unexpected surprises to customers: In the case of products and services, unexpected surprises to customers have stories with customers.
3. Good at using the Internet: The speed and information flow of the Internet are obvious to all, which can spread word -of -mouth information faster, and the potential consumers covered were wider.
This monument can be announced widely, but the real precious is the reputation of the people. Word of mouth marketing is a more ancient way of advertising. Today, consumers trust third parties, not brands. Passing the correct message to influential people is a new way of marketing.
The gold cups and silver cups are not as good as ordinary people. In the Internet era, people's exchanges and contact are more extensive. Good reputation can accelerate the sales and profitability of enterprises. Think about whether we often buy a certain product because of the recommendation of the people around us? Word of mouth marketing is a trend of enterprise development, which is very important to enterprises.
The specific aspects:
Baidu know, post bar, forum, Tianya Q